Ford’s Out of Drag Racing Sponsorship After 2014–What Do You Think?
You could say Ford started drag racing. Whether it was the old bangers at the lakes, or flathead Fords at places like Santa Ana and Pomona, Ford has been in all of it. Top Fuel and the cammer motors in the mid-to late-60s with drivers like Connie Kalitta and Sneaky Pete Robinson. Ford possibly inventing the Funny Car genre with the fuel, supercharged Comets of Dyno Don Nicholson, and who could forget Bob Glidden in Pro Stock—the winningest driver in NHRA drag racing, supplanted only recently by another Ford driver—probably the most famous; John Force.
So now you’ve had a week or so to let sink in the fact that Ford will leave NHRA sponsorship after 2014. What do you think about this development? What about Bob Tasca III? Tasca Automotive Group is one of the largest dealership organizations in the New England states. The Tascas have deep roots with Ford. Bob III is following in the footsteps of his grandfather, who is credited with the creation of the Cobra Jet and Fairlane Thunderbolt racecars in the mid-60s.
So what’s the problem? Is Ford being shortsighted? Is the NHRA doing all it can to give the fans a great experience, and sponsor’s a great return? Is TV coverage on a par with televised NASCAR events? Is this really a blessing in disguise?